Townhouse Listings Mark New Direction for BLU Realty
Amid plans to grow townhouse and new development divisions, the boutique brokerage Blu Realty Group has landed two high-priced townhouse listings — promising to use unconventional marketing strategies to sell the properties.
Andy Kim, the firm’s co-founder, will bring a $31 million Upper East Side townhouse to the market today, and Vince Rocco, a former Halstead Property broker who now heads Blu’s Riverside Boulevard office, will list a $17.5 million gutted townhouse next month.
Vince Rocco 